10 Reasons Why I Want an El Nido Resorts Holiday

I live in a country with 7,100+ islands and I have only been to 4 islands. Shocking, I know! I bow my head in shame. I still have a lifetime ahead of me to conquer most of the islands. With a trip to El Nido, I can set foot on a few islands and I can hold my head a little bit higher again.

Good vibes are on my side as I stumble into this opportunity to get that El Nido getaway.


So, here are 10 reasons why I want that El Nido Resorts Holiday:

1. There must be a reason why stumbled upon this contest.  Some call it fate or destiny . I call it opportunity.  I think it was Oprah Winfrey who said that success is when opportunity meets preparation.  Oh, I am so prepared to have this vacation.  😀  I am sending positive vibes to the universe to achieve this.  I am trying to remember how the sand feels on my toes, seawater on my face and clean breeze on my hair.


Source: etsy.com via Yellow Leaf on Pinterest


2. When I talk to people about their dream holiday destination, Palawan is always on the list and El Nido is on top of the list when it comes to Palawan travel destinations. I think El Nido is the testament of God’s love for humankind. How does one explain the immense beauty of this place? I’ve only seen the photos and they are breathtaking. I can only imagine the intense emotion I will feel when I see the place with my own eyes.


Source: pinwords.com via Kristin on Pinterest


3. I have an adventurous spirit although the body resists sometimes. With the lineup of activities in El Nido, I think the challenge for me  will be: how am I going to squeeze in all those activities in 4 days? (Yes, I am already planning the vacation in my head. By the power of positive thinking, I will achieve this dream.)



4. Sometimes I get caught up in my busy life that I forget to appreciate the little things like the beauty of a sunrise or the comfort of a good cup of hot chocolate. It is when I travel that get to appreciate Mother Nature and her work of art.



5. Communing with nature is therapeutic. It washes away the worries. There is serenity in the sounds of the waves rushing to shore, assurance in the chirping of the birds and warmth in the rays of the sun as they touch my skin. (I love my brown skin, by the way.)



6. I believe that Filipinos are the most hospitable people in the world. Wonderful service+ great location= ultimate vacation. Who doesn’t want that?



7. I love photography. I am not a pro. I take advantage of the power of a digital camera. I take as many photos as I can and I choose the best one. Nature photography is foolproof so I indulge in it as much possible. For now, I practice in my neighbor’s garden.

8. I want my own El Nido photo. I am reserving this space and another blog post when I get that El Nido experience.

9.  I want this vacation because I may never have that dream honeymoon. HA! I believe we create our own happiness. I am in my 30’s, single and happy.  Travel is my way of celebrating my life.  Life is short; we only live once.  😀



10. Everyone deserves an El Nido vacation. That includes you and me.


What’s FUN for you?

I love to travel. I dedicated my second blog post of the year to Philippine travel.

Last week, the Department of Tourism  (DOT) tapped social media to launch its tourism campaign. Launch date was scheduled on 10 a.m of January 6. Days leading to the launch date, the DOT hyped up the hashtag #1forFUN on twitter. Prominent bloggers met with Tourism Secretary Mon Jimenez to discuss the campaign.  Mr. Jimenez even opened his own twitter account (@MonJQuotes).

I got curious. When January 6 came, I was on Twitter waiting for a word on the launch.  The official tag line was finally announced. Drum roll please. “It’s more fun in the Philippines”. The official website was also launched.

The criticisms

The campaign had some constructive criticisms, namely:

  1. It lacks the brevity and brand recall compared to other countries’ campaigns. Think “Incredible India” and “Malaysia, Truly Asia”.
  2. One does not need to compare Philippines against other countries to gain tourists. Hello, crab mentality.
  3. Grammar police took notice of the incomplete comparative sentence. More fun than what?
  4. The tag line was already used in the 1950’s tourism ad of Switzerland. The black and white poster read “It’s more fun in Switzerland.”

The praises

The campaign was received well.  The hashtag #itsmorefuninthephilippines became a trending topic on Twitter worldwide. Even acclaimed writer, Neil Gaiman, joined in the fun. As of this writing, the mood meter in Maria Ressa’s Rappler.com showed  64% of readers are happy with the campaign and 26% are inspired.

Screenshot of rappler.com

My 2 cents

I was a bit disappointed when I first learned of the new tagline. I have to agree with criticism number 1. I like Anna Oposa‘s suggestion better. It rebuffs all the criticisms raised.

*Note: (1/13/2013) I just read Anna Oposa’s article. Taiwan used “Fun Taiwan” in  one of its tourism campaign.

The memes

Despite my initial feeling about the campaign, the FUN started pouring in. I had to join in. On twitter, I tweeted about why Philippines is fun.  Mon Jimenez might really be the ad genius that people say he is. The end of work week was the perfect time to launch the campaign because by the time weekend arrived, people had the time to create memes.

A meme is "an idea, behavior, style, or usage that spreads from person to person within a culture." - Merriam-Webster online dictionary

Taking the cue from the three photos from the official website, people started creating their own campaign images.

I made my own set of photos from my travels and uploaded them on Facebook. I got positive responses from friends.

Photo credit: Leo Borras (1st photo)

Anton Diaz of Our Awesome Planet has the best collection of memes made by people who joined the fun. I sound a bit biased. It’s because the two photos I shared to Anton ended up in the page. Check them out here.

Want to join the fun?

Download and install the Harabara font. Don’t worry it is free! Check your Philippine travel photos and think of a nice caption. Use your favorite photo-editing software to create the meme.  I use Photoscape.

I’m loving this Harabara font. Simple. Clean.

Tourists, choose the Philippines!  It is really fun in the Philippines.

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