Corporate hospitality options have become increasingly popular as ways of getting more out of an event that you’re attending as a spectator (for a price, of course), and a visit to the Cheltenham race course is no different. There are many different hospitality packages available for the discerning spectator to take advantage of.
Cheltenham will always be renowned as one of the biggest horse racing venues in the UK (and the world), with fans flocking to it every year for meets and races including the famous Gold Cup, which takes place in March and features twenty-two fences that have to be jumped by the horses and their jockeys. The 2014 race saw Lord Windermere, ridden by Davy Russell, come out victorious, beating a host of favourites and making those who put money on him very happy indeed.
With such a huge pedigree, spectators will always come to Cheltenham, and they will always want to spend a little more to ensure that their day is extra special. Private boxes with stunning views of the course are available to hire, with prices including fine dining options and other extras, such as TV coverage that allows occupants of the box to follow the action when it moves away from the grandstand area. It’s the extra kick you need for your day at the races to live long in your memory. Cheltenham Gold Cup hospitality is particularly popular, but you need to be quick to book it up because places go quickly!
Corporate hospitality has begun to boom in recent years, with options offered for all sorts of events (notably concerts at arenas like the O2 in London) but particularly sports – most Premier League and Championship clubs offer private boxes similar to those offered at Cheltenham, as do rugby clubs and other sporting venues like Wembley Stadium, the Millennium Stadium, Wimbledon, Twickenham Stadium and the Crucible (which hosts the annual World Snooker Championships) in Sheffield. Many companies and businesses lay it on for clients whom they are trying to sign up or build a solid relationship with – what better way to impress someone than by securing a box at the FA Cup Final or the Grand National with world-class facilities and food laid on?
Cheltenham visitors can also take advantage of the special train that is laid on from the village of Gotherington to the racecourse itself, ensuring that they can skip the queues of traffic that are likely to have to wait to get into car parks. Corporate hospitality is pretty good, but when you combine with arriving in style and comfort on a train loaded with food and drink steaming through the beautiful Cotswolds countryside, it becomes even more special.
People will always enjoy luxury and, at sporting events where you don’t necessarily need to be down in the thick of the crowd like you might at a concert, it makes perfect sense to book a box, sit back and relax. Which option sounds better (especially when you step into the shoes of a potential client): crammed into the stands with a cup of Bovril and a pie or reclined in a private viewing area with a complimentary beer and a three-course meal?